HOW AMERICAN CAN BECAME PRIMERICA - New York Times

HOW AMERICAN CAN BECAME PRIMERICA - New York Times: "HOW AMERICAN CAN BECAME PRIMERICA
By LISA BELKIN
Published: March 08, 1987

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from article:

ON Friday morning, just after the stock market opened, the American Can Company unveiled its new name. The multi-billion dollar entity will now be known as the Primerica Corporation, pending approval of the stockholders.

The brief, formulaic statement gave no hint of the dozens of meetings, hundreds of man-hours, millions of dollars and months of angst that went into that name change. It is the most sweeping of changes brought about by the most persnickity attention to detail. At one point the debate even centered on whether to dot Primerica's ''i.''"